Local Service Ads
Show up first on Google and only pay when a real customer contacts you.
Local Service Ads put your business at the very top of Google search results, above traditional ads and organic listings, with a Google Guaranteed badge that builds instant trust.
Book a free consultationThe most cost-efficient way for local businesses to get found on Google.
Unlike traditional Google Ads where you pay per click, Local Service Ads charge you only when a potential customer calls or messages your business directly. AMS handles the full setup, verification process, and ongoing lead management so you get the most out of every dollar spent.
What are Local Service Ads?
A different kind of Google advertising — built for local businesses
Top-of-page placement
LSAs appear above traditional Google Ads and organic results — the most visible position on the search results page.
Google Guaranteed badge
Verified businesses earn a green checkmark badge that signals trust and credibility to potential customers before they even click.
Pay per lead, not per click
You're only charged when a customer contacts you directly through the ad — not for every click that may or may not convert.
Dispute invalid leads
If you receive a lead that doesn't match your services or location, you can dispute it and get your money back.
Google Guaranteed
Verified by Google
The Google Guaranteed badge tells potential customers that your business has been vetted — background checked, licensed, and insured. It is one of the strongest trust signals available in local search.
What's included
Full-service LSA management from setup to optimization
Account setup & verification
We handle the full Google verification process — business license, insurance, background checks, and profile setup — so your ads go live without delays.
Google Guaranteed application
We guide you through the Google Guaranteed or Google Screened badge process, which significantly increases click-through and call rates.
Budget & bid management
Strategic weekly budget and bid management to maximize the number of qualified leads within your target cost per lead.
Lead review & dispute management
We monitor incoming leads and dispute invalid or irrelevant contacts on your behalf to protect your ad spend.
Profile optimization
Ongoing optimization of your LSA profile — services, service areas, hours, reviews, and photos — to improve ranking and conversion.
Performance reporting
Clear, regular reporting on leads received, cost per lead, and account performance with honest context on what's working.
How it works
From application to active leads
Eligibility check
We confirm your business category and location qualify for LSAs and identify which badge tier (Google Guaranteed or Google Screened) applies.
Verification & setup
We complete the Google verification process and build out your LSA profile with services, service areas, and business details.
Launch & monitor
Ads go live and we monitor closely during the initial period to validate lead quality and adjust targeting as needed.
Optimize & report
Ongoing bid management, profile updates, lead disputes, and regular performance reporting to continuously improve results.
LSAs vs. Google Ads
Which is right for your business?
LSAs and traditional Google Ads serve different purposes, and many businesses benefit from running both. LSAs are ideal for local service businesses that want high-visibility placement and pay-per-lead pricing. Traditional Google Ads offer more control over targeting, messaging, and campaign structure. AMS will evaluate your business and recommend the right mix.
Learn about our Google Ads management"AMS set up our Local Service Ads from scratch and handled the entire Google verification process. Within the first month we were getting consistent calls from qualified leads in our service area."
Maria T.
Owner — Home Services
Get started
Find out if Local Service Ads are right for your business.
Book a free consultation and we'll check your eligibility, walk through the setup process, and show you what LSAs could mean for your lead volume.